The WordPress new blog post page is open. The blank canvas stares back at me—a pure, empty space, waiting to be filled with words. The cursor blinks, almost impatiently. I’m ready to write; I want to write. Yet, my mind doesn’t quite know where to begin.
It’s funny, isn’t it? This paradox: the desire to create is there, but the idea of what to create hasn’t arrived yet. Questions start creeping in. Who would want to read this? What’s the purpose of this post? Why even bother? Those questions might seem trivial, but they’re powerful enough to paralyze you at the starting line.
But, for a moment, let’s pause. Let’s reframe the situation. Why write at all?
The Benefit to the Reader
On one hand, the benefit to a reader is always something I question. Every writer hopes their words will resonate, inspire, or at least offer something useful. A blog post can be a nugget of wisdom, a spark for someone else’s creativity, or simply a companion in a quiet moment. But you don’t have to revolutionize someone’s day with every single post. Sometimes, what a reader is really looking for is authenticity, a glimpse into someone else’s thought process.
Maybe what I’m struggling with is what you’re struggling with too.
If a reader finds solace in the fact that someone else doesn’t always have it figured out, then I’ve already given them something of value.
The Benefit to the Writer (Self)
On the other hand, what’s the benefit to me as the writer? Writing is a deeply personal process. It’s about expression, exploration, and sometimes just getting thoughts out of your head and onto paper (or screen). But more than that, it’s about building consistency.
From my experience, consistency is the hardest part of writing. You can go through periods where you’re on fire—writing daily, chipping away at a larger project, or blogging regularly for three months straight. And then life happens. Maybe work gets hectic, or you get bogged down by other obligations. The writing stops. Finding that rhythm again feels like starting from scratch.
But here’s the thing: if we keep showing up, if we make writing a priority, we create the conditions for creativity to flow. Sometimes, the content takes its time arriving in our brains, but when it does, it feels like magic. All because we kept making room for it.
Writing for the Love of It
The biggest takeaway for me is simple: I write because I enjoy it. There’s a certain freedom in having a space that’s all your own. This blog—my blog—is my corner of the internet. I can write about whatever I want. No algorithms, no character limits, no trying to game social media platforms like X (aka Twitter). This place, my own firstnamesurname.com, is where I’m free to wander down random thought trails and just write.
There’s power in that, in having a space where the only rules are your own.
Finding the Rhythm
So here we are, with the blank canvas no longer blank. I didn’t need a grand plan or a world-changing idea to fill the space. Sometimes, it’s just about writing what’s on your mind in that moment. Even if it feels random. Even if it feels small.
The key, I think, is to keep coming back to it. We’re building something by showing up—one word at a time, one post at a time. And if we can make that habit stick, who knows what might flow next time we sit down with a blank canvas.
Now, onto the next thought trail… good luck with your next peice of writing!
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